Categorized | Business

Perfume Business Opportunity

For most people, perfume has become a vital requirement as a condition to increase self-confidence. Buying the original brand of famous, imported perfume is of course going to be very costly for most of the Indonesians. Lately, it becomes very noticeable that in some Denpasar and Kuta areas we found perfume shops which offer much lower price when compared to the original product.

What people like most about this perfume shop is, it offers perfume fragrance similar to its original one with very competitive price and hundreds of choices to chose from. In other words, the famous, different brands of imported perfume are made available under one roof, making it very convenient for customers to compare all the different fragrance before buying one.

One of a perfume seller in Kuta area, Hartono told Bali News, “Apart from the economic price, consumers love to buy their perfume in my shop because they can order small or large quantity depending on their needs. If they bought it from the official counter at the mall, they must buy the whole bottle which is very expensive when compared to their income. But I guess what they like most from shopping in my shop is when they could compare the different types of fragrance so they knew which one they like before they decided to buy one. The numbers of perfume I sell here can be up to 300 or more. They could also chose their own method of application, such as by spraying or rubbing and I will do the formulation in accordance to their order. Finally, they could pick the various beautiful bottles displayed in my shops to place their formulated perfume because sometimes they are buying it for a gift apart from personal use. So yeah they care about the presentation too.”

Short before Valentine’s Day, Hartono confessed perfume demand is quite high. In his shop, he admitted that he could sell thousands of milliliters or sometimes few kilograms of perfume per day during that period. Some are sold to retail customers but most are taken by the re-sellers who is going to re-sell the product in their own smaller shops, or selling it door to door for those who do not own a shop.

“There was an increase of 20% since 3 days before Valentine,” he told Bali News last Sunday. He said an outline of perfume is divided into two, for men and women. General character of perfume scent for women is softer, while for men it has relatively stronger smell. Several types and brands of perfume including Delmar, Euphoria, Eternity, Escada, Escape, Hugo Boss and others are available at his shop.

“The cheapest price we offer is Rp.1,500 per ml and the most expensive one will cost around Rp.3,000 per ml. The smallest size consumers can buy starts from 5 ml for an oil perfume,” he added. Meanwhile, Ahmad, another trader located in Denpasar area said people could run the perfume business in smaller scale by targeting customers in the area of housing alone. Capital needed to set up such business was only a few million rupiahs, including the set up of some glass displays and aluminum containers bottle to put the original perfume seedlings. He admitted he is able to sell half a kilo perfume and reach an average turnover of at least Rp.200,000 – 400,000 per day. “Because of the small business scale, buyers are limited only within the housing complex area. Usually, once they bought our product, they will keep continue buying from us,” he said. These perfume sellers claimed they got their supply from Jakarta, specifically in Tanah Abang area, Central Jakarta. –ran-

2 Responses to “Perfume Business Opportunity”

  1. Saurabh says:

    Hi EarlI went to Kuta quite a long while back, in September 2002, shortly beofre the bombings.I had only just graduated from university and it was my first long-distance backpacking trip, but even then Kuta was already something of a blight on what was an otherwise beautiful island. I had travelled across Java and into Bali so it was even more of culture shock when I arrived.At that time I don’t recall any of those irritating bumper stickers or quite so many cocktails. However there were a very, very large number of ridiculously loud, absurdly drunken and offensive visitors, and a surprising number of Western chain restaurants.Rather fittingly, when I woke up in the taxi coming into Kuta the first building I saw was a McDonalds with more Westerners outside it than I had seen in the previous three weeks combined.I was just 21, liked a drink and was keen to have fun. But despite that and even with limited travel experience Kuta just felt embarrassing. Or rather I felt embarassed being associated with a lot of the tourists around. I planned to stay a week but ended up leaving after two nights.Not much of a surprise that a decade on it is even worse.P.S. On a more upbeat tone great site btw!

  2. ginger says:

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